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Workshop:
" Statistical data mining between research and practice
"
27./28. Februar 2004 in Hamburg
Frank Buckler, Klaus-Peter Wiedmann
(Department of Marketing and Management, University of Hannover)
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Neuronal Causal Analysis: NEUSREL and Applications
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The common algorithms for causal analysis are so-called structure equation models. NEUSREL represents a system based on neuronal networks having a complete distinct approach to causal analysis. The algorithm will be shortly introduced, illustrated and compared with common methods. Based on that we show two applications. One is a causal model to explain 'customer confusion' the other one is to investigate the influence of a product's image on the brand loyalty of customers. |
